Our Towns - Think a T-Shirt Can't Change Your Life? A Skeptic Thinks Again - NYTimes.com

Very funny article about the power of parody on the Amazon Community reviews. A guy wrote a funny review of a bad wolf t-shirt and 700 others joined in the fun. And the tshirt became a best seller.

http://www.nytimes.com/2009/05/25/nyregion/25towns.html