Brilliant Move by Starbucks to Offer Free Wifi

Starbucks has implemented a brilliant loyalty program. It's not some vague program with points and hard to achieve freebies. It's simple - two hours of wifi a day - and easy - just register a Starbucks card online. Before this I've only ever used Starbucks cards that have been given to me and then tossed them when finished. Now I have a card with $50 on it. I'm loyal.